Pedestrian and object detection and identification technology expected
to improve collision avoidance systems
AUSTIN, Texas--(BUSINESS WIRE)--Sep. 13, 2012--
In a move intended to improve automotive safety systems, Freescale
Semiconductor (NYSE: FSL) is licensing Image Cognition Processing (ICP)
intellectual property (IP) from CogniVue Corporation that will be
incorporated into new processors for advanced driver assistance systems
(ADAS). Freescale will be the exclusive provider of this technology to
the automotive market.
Freescale plans to offer new processors that bring Image Cognition
Processing to automotive cameras later this year. Freescale licensed
CogniVue’s APEX™ IP to enable vehicle cameras to sense the environment –
determining the presence of an object and identifying it.
“Advanced driver assistance systems are becoming more and more
sophisticated. And, while ADAS are already included on many luxury
vehicle models, there is increasing demand to include them on
higher-volume mainstream vehicles,” said Ray Cornyn, vice president of
Freescale's Automotive MCU Division. “Today’s collision avoidance
systems are typically enabled by digital signal processors or
field-programmable gate arrays. Freescale is taking a different approach
by integrating CogniVue’s Image Cognition Processing IP into our
processors, providing massively parallel processing in small packages
and with very low power consumption.”
CogniVue’s APEX Image Cognition IP
CogniVue offers fully programmable, parallel processing IP for
intelligent imaging. Its products capture, analyze and render video and
images for smart cameras used in automotive vision systems and smart
video monitoring markets. In addition to capturing image and video
information, CogniVue’s APEX technology enables extraction of
application-specific information from a scene and interpreting the image
data to make decisions or take actions based on the extracted data. With
pattern recognition, detection and classification algorithms, smart
cameras can detect objects and people around the vehicle and measure
distance to alert the driver of an impending collision.
“With this exclusive combination of CogniVue’s unmatched imaging
technology and Freescale’s automotive semiconductor expertise,
automotive OEMs will be able to bring smart cameras to market quickly
and cost-effectively,” said Simon Morris, CEO of CogniVue Corporation.
“Freescale selected our APEX IP because of the cost/performance/size
benefits it brings – they are able to do more with less die area and
with lower power than other solutions available today.”
For more information about Freescale solutions for automotive
electronics, visit www.freescale.com/automotive.
this: @Freescale and @CogniVue partner to bring
intelligence to automotive cameras http://bit.ly/Q2oYbb
Camera technology in vehicles
Front- and rear-facing cameras are integrated into a vehicle’s safety
systems and help drivers avoid collisions. The growth of ADAS is, in
part, being driven by legislation. According to the U.S. National
Highway Traffic Safety Administration (NHTSA), 228 people die and about
17,000 people are injured annually in the United States due to backover
accidents involving cars, trucks and sport utility vehicles (SUVs).
Backover accidents are the most common cause of off-road deaths
involving children and vehicles, according to KidsandCars.org.
The NHTSA has proposed a rear-facing camera requirement to be phased in,
with all vehicles having the feature by September 2014. Legislation for
front-facing cameras, particularly with embedded pedestrian detection
features, is likely to follow. European NCAP ratings will be heavily
influenced by pedestrian detection functionality.
About Freescale Semiconductor
Freescale Semiconductor is a global leader in embedded processing
solutions, providing industry leading products that are advancing the
automotive, consumer, industrial and networking markets. From
microprocessors and microcontrollers to sensors, analog integrated
circuits and connectivity - our technologies are the foundation for the
innovations that make our world greener, safer, healthier and more
connected. Some of our key applications and end-markets include
automotive safety, hybrid and all-electric vehicles, next generation
wireless infrastructure, smart energy management, portable medical
devices, consumer appliances and smart mobile devices.
The company is based in Austin, Texas, and has design, research and
development, manufacturing and sales operations around the world. http://www.freescale.com.
About CogniVue Corporation
CogniVue Corporation makes cameras smart by providing its customers with
a comprehensive embedded vision processing platform combined with its
best performance per mm2 per mWatt APEX processor technology in its
first Image Cognition Processor (ICP) family, CV220X. CogniVue's vision
processing software, tools and ICP chips are used in a wide range of
smart camera applications such as automotive vision systems, face
detection and recognition, gesture recognition, smart home
monitoring/surveillance and other smart video monitoring applications.
Founded in 2005, CogniVue is a privately held company headquartered in
Ottawa-Gatineau, Canada. For more information, visit http://www.cognivue.com.
Freescale and the Freescale logo are trademarks of Freescale
Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. All other product or
service names are the property of their respective owners. © 2012
Freescale Semiconductor, Inc.
Source: Freescale Semiconductor
Shiu, (85-22) 666-8237
Middle East and Africa:
Laurent Massicot, (33-16) 910-4805
Srivastava, (91-120) 395-0000
Oya, (81-3) 5437-91289444